Conceptualization and execution of marketing collateral redesign with consideration use in global markets. Selections below are a sample of over 40 design coordinated brochures, spec sheets, FAQs and other related documents. CGI 3D rendered imagery was used to abstractly convey product benefits or easily create image versions for global use (US vs Euro semi trucks, for example). This approach saved tens of thousands in onsite photography costs and lent the company a look that’s unique in its market.

 

BSQ Bench Scale Bases

Brochure design, product photography and art direction for weight indicators.

Cover design and art direction

Spread design and product photography

Back cover design and product photography

 

Truck Scales Brochure

Brochure design and art direction for truck scale product line.

Cover design and art direction

Spread design and art direction

Spread design and art direction

Spread design and art direction

 

Food Processing Market Brochure

Brochure design and art direction for scale products used in the food processing market.

Cover design and art direction

Spread design

Spread design and art direction

 

ZM Series Indicators

Brochure design and art direction for a line of advanced weight indicators.

ZM400 brochure cover design and art direction

ZM300 brochure spread design

zm300series_spec_UK_500875-1

Specifications sheet cover design

zm300series_spec_UK_500875-2

Specifications sheet spread design