Avery Weigh-Tronix Marketing Collateral
Conceptualization and execution of marketing collateral redesign with consideration use in global markets. Selections below are a sample of over 40 design coordinated brochures, spec sheets, FAQs and other related documents. CGI 3D rendered imagery was used to abstractly convey product benefits or easily create image versions for global use (US vs Euro semi trucks, for example). This approach saved tens of thousands in onsite photography costs and lent the company a look that’s unique in its market.
BSQ Bench Scale Bases
Brochure design, product photography and art direction for weight indicators.
Cover design and art direction
Spread design and product photography
Back cover design and product photography
Truck Scales Brochure
Brochure design and art direction for truck scale product line.
Cover design and art direction
Spread design and art direction
Spread design and art direction
Spread design and art direction
Food Processing Market Brochure
Brochure design and art direction for scale products used in the food processing market.
Cover design and art direction
Spread design
Spread design and art direction
ZM Series Indicators
Brochure design and art direction for a line of advanced weight indicators.
ZM400 brochure cover design and art direction
ZM300 brochure spread design
Specifications sheet cover design
Specifications sheet spread design